Due to the ever-increasing demand, content providers have been compelled to implement end-to-end security solutions in order to protect premium content from unauthorised access and distribution brought about by streaming and OTT content on popular platforms such as Netflix and Amazon Prime.

These solutions protect premium content from being accessed and distributed in an unauthorised manner. These methods prevent unauthorised users from accessing premium content by preventing them from viewing it.

A comprehensive security strategy must always include all of the following components: content that is protected by DRM-protected content, code protection, forensic watermarking, and user authentication.

As the media industry continues its global expansion and as the popularity of the internet continues to climb, new types of piracy and new means to conduct it are arising.

New ways to commit it include both online and offline activities. It is necessary for content providers to take preemptive measures in order for them to keep up with the constantly developing demands that are placed on them by pirates.

In this specific situation, an internal solution is not the best option for watermarking video; rather, an external video watermarking service should be utilised. This is a list of the key justifications, which are as follows:

The ability to utilise current professionals as well as resources that are current:

It is of the utmost necessity that any security solution be designed with the most cutting-edge technology and most recent development cycles available at this time.

It is probable that this will be tough to acquire for any business, regardless of how large it is.

If you want to keep up with the most recent instances of cyber piracy and other security risks, working with a third-party watermarking supplier will give you access to the most recent technologies and advancements in forensic watermarking.

This is useful information to have if you want to keep up with current events.

A shorter window of opportunity to respond:

In the event that content protected by digital rights management (DRM) is tampered with in any way, a response from a third-party provider can be as immediate as possible.

In the event that there has been a breach in the level of security, time is of the utmost, and prompt action is essential in order to prevent catastrophic losses in terms of income.

The removal of watermarks from information that has been unlawfully downloaded or otherwise obtained demands a large expenditure of both time and effort on its own.

This is because the removal of watermarks is a complex process that involves multiple steps. When it comes to the actual process of watermarking, forensic watermarking service providers concentrate their efforts on simplifying the procedure as much as they can while continuing to uphold their obligation of inventing a sophisticated technique.

Incurred a cash benefit while simultaneously accomplishing a cost savings goal:

The majority of the time, the implementation of watermarking systems is taken care of by a team of security experts that have been hired by an independent service provider under the terms of a contract.

Because the client makes constant investments in the ongoing education and skill development of their staff, the client receives cost benefits that are tied to training.

The establishment of a new internal service does not call for any preliminary investments or prerequisites in terms of infrastructure.

Because attacks can occur at any time, the security of a system needs to be continuously adjusted and improved upon in order to ensure that it can withstand potential threats.

Through collaboration with a third-party provider, the organisation might be able to avoid paying costs that were not originally anticipated.

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