SMS marketing is fast becoming one of the most effective methods of digital marketing. According to a study by Statista, the number of global mobile-internet users reached 3.2 billion in 2017 and is continuing to grow at an accelerated pace.
This means that now is the perfect time for businesses to implement an SMS marketing strategy with SMS API as part of their larger digital marketing plan. In this blog post, we’ll be exploring some of the benefits of SMS Marketing and why you should consider implementing it as part of your own strategy.
Reaching Your Audience
One of the obvious benefits of SMS marketing is that it allows you to reach the majority of your audience members who may not use email. In fact, SMS marketing is the only digital marketing channel that is available to 100% of the global population due to the fact that almost everyone has a mobile phone.
This means you don’t have to worry about boosting engagement on your website or boosting conversions, as you have 100% of your audience’s attention. All you have to do is make sure you have a compelling offer ready to share. If you have a brick-and-mortar store, SMS marketing can also be a good way to let customers know about upcoming promotions.
Build Brand Awareness
Another benefit of SMS marketing is that it helps you to build brand awareness. People are constantly seeing new advertising messages these days, and it can be difficult to break through the clutter and make a lasting impression. One way to stand out is to use a short code to send a branded message to your audience members.
You can create a short code by registering with a short code provider, and once you have the code, you can send customized branded messages to targeted segments of your audience. For example, you can use a short code to let customers know about your location hours or upcoming sales.
Establish a Continuous Marketing Channel
SMS marketing is a great digital marketing channel to establish and maintain a continuous marketing relationship with your audience members. When you send personalized marketing messages, for example, you can build trust with your audience by providing relevant information.
This can be a great way to make your audience members feel like they belong to a community, increasing the likelihood that they will purchase your products or services. You can also use SMS marketing as a way to answer questions that your audience members might have related to your business.
While a blog post or email marketing campaign may not be able to adequately address every concern that your customers have, an SMS marketing message can be tailored to each individual.
Conclusion
SMS marketing is a digital marketing channel that is accessible to almost everyone and can be used to generate leads and engage with customers on a personal level. While SMS marketing can be a great way to reach customers, you should make sure that you do so in a way that is compliant with your local laws.
If you want to make sure that your marketing campaign is successful, you should consider hiring a marketing agency that has experience with SMS Marketing. These companies have the tools and expertise you need to make sure that your campaign is effective.
